About

Hey, I'm Ashley.

I'm a subconscious recoding coach, podcast host, creator, pole dancer, dog mom to Luna, and someone who became completely obsessed with understanding why some people create the life they want while others stay stuck repeating the same patterns year after year.

Ashley Robutz

For most of my life, I looked confident on the outside, but internally I struggled with many of the same things my clients do today. Self-doubt. Perfectionism. People-pleasing. Fear of failure. Fear of success. Constantly wondering if I was enough yet. I knew what I wanted, but there always seemed to be an invisible gap between where I was and where I wanted to be.

That curiosity eventually turned into an obsession with human behavior, neuroscience, and subconscious reprogramming. The more I studied the brain, the more I realized something that changed everything: most people aren't struggling because they don't know what to do. They're struggling because their subconscious programming is pulling them in the opposite direction of their goals.

So I started experimenting on myself.

Long before I was teaching this work, I was living it.

I brainwashed myself into a completely different life.
-30 lbs

Brainwashed myself into becoming healthier and losing over 30 pounds.

Gold Rush

Became a San Francisco 49ers Gold Rush Cheerleader, after not making the team the first time.

My business

Built a coaching business and income levels I once thought were reserved for other people.

Not because I was naturally confident. Not because I always believed in myself. But because I learned how to intentionally change the beliefs and identity that were making my decisions for me.

Today, that's exactly what I help other women do.

I teach ambitious women how to stop waiting for motivation, stop relying on willpower, and start working with their brains instead of against them. I find the exact block that's been running her money, her body, and her success, and I recode it at the level it actually lives, the subconscious. That's how she becomes the version of herself she's been trying to force, hustle, and discipline her way into for years.

This is exactly what we do in a single session. Book one here.

Most women don't have a motivation problem. They have an identity problem.

They want to be healthier, wealthier, more confident, more successful, and more fulfilled. But deep down, they don't fully believe they're the type of person who gets to have those things. So they self-sabotage. They overthink. They procrastinate. They start and stop. They stay stuck in cycles that no longer serve them.

My work is about changing that at the root.

Ashley Robutz
Around here, we're not just chasing goals.
We're becoming the woman who naturally creates them.
The woman who trusts herself.
The woman who follows through.
The woman who takes care of her body because she loves it, not because she hates it.
The woman who builds wealth without apologizing for wanting more.
The woman who stops shrinking herself to make other people comfortable.

If you've ever felt like you're capable of more but can't quite seem to access it, you're in the right place. Because you're already being programmed every single day by your environment, your past experiences, your habits, and the stories you tell yourself.

The question isn't whether you're being brainwashed. It's whether you keep doing it by default, or start doing it on purpose.

And that's exactly what I'm here to help you do.
In their words

"It was amazing working with you! You helped me connect emotions/beliefs and events that I wouldn't have thought they were linked. It brought a lot of peace and acceptance to find the root of some beliefs, and with that, I now feel more free and have a different perspective!"

Coaching client

"You literally pointed my life in a direction that is SO positive and I am SO confident that I can be my best self for myself, my kids, my family, and my business."

Coaching client

Ready to do it on purpose?

Start with a single session, apply for The Code, or come hang out on the podcast first. Wherever you are, there's a way in.

Or start with the podcast and meet me there first.